Selection aids for websites and web shops

From 'what do I need?' to a suitable choice.

Your customer knows what he wants to achieve, but does not know every product or every technical condition. A decision aid asks understandable questions, rules out unsuitable combinations and shows which products or next steps suit the situation.

Your visitor does not have to know the range by heart.

Get a thermostat. Just choosing on color or price is not enough: the type of heating and connection determine what is suitable. A decision aid brings these conditions together in a logical order.

  1. 1. Start with the situation

    Ask questions in your customer's language. What does someone want to operate or heat? What is already present? The visitor chooses from recognizable options, with an explanation where this helps.

  2. 2. Make the selection fit

    Answers are linked to product features and advice rules. A follow-up question will appear when relevant. This way, someone doesn't have to search through filters that have nothing to do with the situation.

  3. 3. Help immediately

    Show the suitable products, explain the connection or refer to a manual. The next step can also be a quote request, in which the choices made are already included.

Three working examples from practice

These selection aids are made for Smartlife Domotica. In the live demo you use the original HTML applications, with their own product data, images and advice lines.

Wireless switches

From kinetic or batteries to on/off or dimming, design, protocol and the number of buttons. The selection moves with the chosen properties.

Try the switch help →

Thermostats

Start with the heating: central heating, district heating, underfloor heating, infrared or a separate device. This is followed by the relevant questions about installation, power supply and operation.

Try the thermostat help →

Boiler help

Select the make and model of the boiler. The help shows the available information about suitability, thermostat terminals, connection and the associated manual.

Try the boiler aid →

Read the project story of Smartlife Domotica →

Make knowledge from your company available on your website.

The questions your sales team often answers are a good starting point. We translate that knowledge into a decision aid that visitors can go through independently. This helps with complicated products, but also when choosing a service, package or configuration.

The outcome can be a product selection, advice or complete request. You decide which conditions are important and when personal contact is the best next step.

  • Explanation of technical terms and differences between options
  • Follow-up questions based on previous answers
  • Test combinations against your range and conditions
  • Product information, availability and links from a feed or API
  • Take a selection to a quotation or contact form
  • A look that matches your existing website

From professional knowledge to a decision aid that is right.

  1. Work out questions and conditions

    We look at your offer and customer questions. We record which answers are decisive and where exceptions or additional explanation are required.

  2. Build and link data

    We make the questions, selection and outcome work. Product data can come from an agreed file, feed or available API. The selection aid can be embedded in your existing website.

  3. Testing and maintenance

    We will walk you through the routes, even if there is an impossible combination or missing data. We then agree on how changes in products, rules and range will be tracked.

More about the website and data

What choice do you want to make easier for your customer?

Explain what visitors are stuck on and what questions you often receive.

Discuss your decision aid

Our approach

What you can expect from OptiCore.