Your WebAppStarter packageOne-off setupNow € 995Recommended retail price € 1.194Fixed monthly feeNow € 149Recommended retail price € 179Price breakdown

Your price structure

Choose the modules that suit your company.

Chosen parts

    One-off setup
    Now € 995Recommended retail price € 1.194
    Advantage setup: − € 199
    Per month
    Now € 149Recommended retail price € 179
    Benefit per month: − € 30

    Excluding AI and database consumption. View the usage tables →

    The discounts shown are valid until . All prices are exclusive of VAT.

    Have a web app created · costs and price calculation

    How much does a web app cost for your business?

    A modular web app from OptiCore Insights starts at € 995 one-time setup and € 149 per month. This gives you sales reporting, inventory and orders in one workspace. Returns processing is custom work outside the starter package. Choose your own add-ons; the price bar updates immediately.

    These are our rates for an existing modular business app, not target prices for every custom app. Excluding VAT, AI and database consumption. View the separate usage costs. New connections and additional customization are coordinated separately.

    Explore the WebApp

    Meet OptiCore Insights

    Discover in just over a minute how the modular WebApp helps your business and what it can do.

    Video in Dutch · about 1 minute

    Build your package →
    Watch the video

    Meet OptiCore Insights

    See how your WebApp worksOpen the demo with fictional data, without leaving your module choice.

    Scroll through the dashboard in dark mode. You can request free demo login details for the other screens.

    Open the full demo →

    Step 1 · included

    Starter package

    Turnover reporting, stock and orders in one workplace. Including hosting, database setup, backups, monitoring, regular maintenance and setup of one existing standard connection.

    € 995 device€ 149 per month · including three modules

    Some modules require different components. We include this once in the price. Do you want to delete them? Then first switch off the module that needs it.

    Which modules do you want to discuss?
    Learn more
    Included in the starter packNo separate module costsStarter package · always includedIncluded in the starter pack.

    Consumption costs: this module uses the shared database. No AI needed for regular sales and margin calculations. View usage tables →

    Examples of Sales Reporting

    Two sample views with fictitious data. Tap an image to enlarge.

    Try this module in the demo →

    What you need to get started
    Order lines, returns, purchase prices and channel costs of your marketplaces and webshop.
    This is how we connect your systems via an API →
    This information will help further
    Advertising costs, shipping costs and twelve months of sales history.
    This is how we process this
    We calculate net turnover and margin, group channels and articles and show YoY differences. From a turnover line you go to the item card.
    Learn more
    Included in the starter packNo separate module costsStarter package · always includedIncluded in the starter pack.

    Consumption costs: this module uses the shared database. No AI needed for inventory levels and coverage. View usage tables →

    Examples of Inventory

    Two sample views with fictitious data. Tap an image to enlarge.

    Try this module in the demo →

    What you need to get started
    SKUs, current warehouse stock, reservations and external stock per destination.
    This is how we connect your systems via an API →
    This information will help further
    Stock age, last sale, stock value and sales per item.
    This is how we process this
    Warehouse, in transit and external stock remain separately recognizable. We calculate stock coverage, show overstock and obsolete items and process controlled counts.
    Learn more

    Returns processing is custom work. Returns processing and returns integrations are custom work and are excluded from these package prices.

    Included in the starter packNo separate module costsStarter package · always includedIncluded in the starter pack.

    Consumption costs: this module uses the shared database. Only with agreed AI answer concepts for customer questions; regular order processing does not use AI. View usage tables →

    Examples of Orders

    Two sample views with fictitious data. Tap an image to enlarge.

    Try this module in the demo →

    What you need to get started
    Orders with sales channel, SKU, quantities, amounts and order statuses.
    This is how we connect your systems via an API →
    This information will help further
    Shipping addresses, reservations and shipping statuses from your connected systems.
    This is how we process this
    We connect orders to products and sales channels. Returns registration, receipt and refunds are included only as separately agreed custom work.
    Learn more
    Now € 300 deviceRegular price € 360Now € 20 per monthRegular price € 24€ 4 benefit per monthExpansion
    Required: Starter kit.

    Improve product copy with the separate Listing optimization. Create and edit product images with the Product Image Studio.

    Try this module in the demo →

    What you need to get started
    Product details, SKU/EAN, existing images with usage rights, and publishing and offering status per channel.
    This is how we connect your systems via an API →
    This information will help further
    Channel requirements, product variants and agreed publication fields.
    This is how we process this
    We connect product data and channel offers. Review changes before saving or publishing; draft, submitted and visible remain separate statuses.
    Learn more
    Now € 300 deviceRegular price € 360Now € 30 per monthRegular price € 36€ 6 benefit per monthExpansion
    Required: Starter kit.

    From product photo to a consistent set

    Start with your own product photos and verified product information. The standard set contains six images: an isolated main image, real-life use, controls or app use where relevant, key benefits, a comparison and the box contents.

    Your brand style is on by default

    Open your brand style separately, change the brand name, colours and text, and use the same structure across your range. You can turn the style off for each set. Then edit an image, choose the main image and set the order.

    Review first, then publish

    Check images, product facts and channel requirements before downloading the set or publishing through a supported connection. Status is shown per product and channel. Generation and further edits count towards separate AI image usage.

    View AI image usage tiers →

    Try this module in the demo →

    What you need to get started
    Product photos with usage rights, SKU/EAN, verified product features and your brand style.
    This is how we connect your systems via an API →
    This information will help further
    Sample images, actual package contents and sales channel requirements.
    This is how we process this
    Each image set stays linked to its product. Review the content and order before downloading or confirming a supported channel publication.
    Learn more
    Now € 500 deviceRegular price € 600Now € 40 per monthRegular price € 48€ 8 benefit per monthExpansion
    Required: Starter kit.

    Consumption costs: this module uses the shared database. No AI required for standard order advice and receipt processing. View usage tables →

    Examples of Purchasing and ordering

    Two sample views with fictitious data. Tap an image to enlarge.

    Try this module in the demo →

    What you need to get started
    Available stock, sales, suppliers, order units, delivery times and outstanding purchase lines.
    This is how we connect your systems via an API →
    This information will help further
    Sales forecast, minimum purchase, expected receipts and transport costs.
    This is how we process this
    A proposal includes quantities already ordered. After assessment you make an order; receipts increase inventory only once. External changes require a confirmed link.
    Learn more
    Now € 600 deviceRegular price € 720Now € 60 per monthRegular price € 72€ 12 benefit per monthExpansion
    Required: Starter Kit + Product Management and Publications.

    Consumption costs: this module uses the shared database. Only AI analysis or AI proposals that you have carried out. Ranking measures and regular advertising API links are not AI requests. View usage tables →

    Examples of Marketing and ranking

    Two sample views with fictitious data. Tap an image to enlarge.

    Try this module in the demo →

    What you need to get started
    Campaign costs, attributed revenue, clicks, sales revenue, and keyword measurements per article.
    This is how we connect your systems via an API →
    This information will help further
    Advertising goals, inventory, channel margin and listing quality.
    This is how we process this
    We calculate weighted ACoS and TACoS, store ranking history and submit proposals for assessment. Attributed advertising revenue remains separate from net sales revenue.
    Learn more
    Now € 400 deviceRegular price € 480Now € 30 per monthRegular price € 36€ 6 benefit per monthExpansion
    Required: Starter kit.

    Consumption costs: this module uses the shared database. No AI needed for counting, labels and shipment statuses. View usage tables →

    Examples of Warehouse and logistics

    Two sample views with fictitious data. Tap an image to enlarge.

    Try this module in the demo →

    What you need to get started
    Items, locations, warehouse inventory and fulfillment shipments with destination and quantities.
    This is how we connect your systems via an API →
    This information will help further
    EANs, labels and stock notifications from external storage such as Amazon FBA.
    This is how we process this
    We connect item and location, record counts and track shipments to fulfillment. A reception is its own step; external stock is not automatically resellable warehouse stock.
    Learn more
    Now € 400 deviceRegular price € 480Now € 40 per monthRegular price € 48€ 8 benefit per monthExpansion
    Required: Starter kit.

    Consumption costs: this module uses the shared database. No AI needed for regular financial calculations. View usage tables →

    Examples of Financial Statement

    Two sample views with fictitious data. Tap an image to enlarge.

    Try this module in the demo →

    What you need to get started
    Net sales, purchase value, returns, channel and shipping costs and marketplace settlements.
    This is how we connect your systems via an API →
    This information will help further
    Advertising costs, reserves, fixed costs and actual payouts received.
    This is how we process this
    We connect costs with turnover and channel and distinguish margin from cash flows. A marketplace credit is not the same as a realized payout.
    Learn more
    Now € 300 deviceRegular price € 360Now € 20 per monthRegular price € 24€ 4 benefit per monthExpansion
    Required: Starter kit.

    Consumption costs: this module uses the shared database. The standard forecast is a calculation and does not cause AI requests. View usage tables →

    Examples of Forecasting

    Two sample views with fictitious data. Tap an image to enlarge.

    Try this module in the demo →

    What you need to get started
    Sales history by SKU and period, including returns and stockouts.
    This is how we connect your systems via an API →
    This information will help further
    Multiple seasons, delivery times, outstanding purchases and expected promotions.
    This is how we process this
    We connect historical sales and seasons with a verifiable expectation. The demo shows how growth affects the ordering advice; it is not a sales guarantee.
    Learn more
    Now € 200 deviceRegular price € 240Now € 20 per monthRegular price € 24€ 4 benefit per monthExpansion
    Required: Starter kit.

    Consumption costs: this module uses the shared database. Rule checks do not use AI. Additional AI interpretation only if you agree. View usage tables →

    Examples of Signals and Controls

    Two sample views with fictitious data. Tap an image to enlarge.

    Try this module in the demo →

    What you need to get started
    Item turnover, stock, publication status and agreed limits.
    This is how we connect your systems via an API →
    This information will help further
    Margin developments, marketing performance and previous follow-up.
    This is how we process this
    We create signals with article context, priority and a concrete next step. Fulfillment hides a signal in the work queue but does not change the underlying sales data.
    Learn more
    Now € 800 setupRegular price € 960Now € 100 per monthRegular price € 120€ 20 saving per monthExpansion
    Required: Starter kit.

    Consumption costs: shared database usage. Daily warehouse operations do not require AI. View usage tables →

    WMS warehouse management examples

    Screens from the interactive WMS demo with fictional data, in the selected language. Tap to enlarge.

    What you need to get started
    Open orders, product codes, quantities and warehouse locations.
    This is how we connect your systems via an API →
    This information will help further
    Barcode data, return statuses and agreements on users and access rights.
    This is how we process this
    Staff start picking rounds, see what to collect and track progress. The interface supports Dutch, English, German, Polish, Arabic and Turkish, making it useful for temporary and changing teams.
    Try WMS in the demo →
    Learn more
    Now € 250 deviceRegular price € 300Now € 20 per monthRegular price € 24€ 4 benefit per monthExpansion
    Required: Starter kit.

    Consumption costs: shared database use. No AI needed for regular invoices, quotes and VAT calculations. View usage tables →

    Examples of Invoices and quotes

    Screens with fictional data from your own customer environment. Tap to enlarge.

    Try this module in the demo →

    What you need to get started
    Own sales orders, company data, customer data and valid VAT settings.
    This is how we connect your systems via an API →
    This information will help further
    Item prices, discounts and agreements about numbering, payment and the accounting link.
    This is how we process this
    We use your own sales data for order invoices and product quotations. This is not a complete accounting; We will coordinate the connection with your accounting package separately.
    Learn more
    Now € 200 deviceRegular price € 240Now € 20 per monthRegular price € 24€ 4 benefit per monthExpansion
    Requires: Starter package and Product management and listings.

    Consumption costs: Shared database usage. AI text requests are charged separately. View usage tables →

    Listing optimisation examples

    Screens with fictional data from your own customer environment. Tap to enlarge.

    Try this module in the demo →

    What you need to get started
    Product data, SKU/EAN and the existing title, attributes and description per channel.
    This is how we connect your systems via an API →
    This information will help further
    Relevant search terms, channel requirements and substantiated product benefits.
    This is how we process this
    Compare a suggested text with the existing listing and check facts and claims. Save supported product fields only after your approval.

    Discounts valid until . All prices are exclusive of VAT.

    The fixed module prices do not include AI and database consumption. Database usage from indicative € 5 per month; AI only when used. View the separate usage rates and costs per module →

    Insightful once and per month

    Web app costs: four concrete price examples

    What you pay depends on your modules and the connections you need. These are four examples from our calculator. The total for the first 12 months consists of the one-time setup plus 12 months of subscription. The monthly average is this total divided by 12; setup remains a one-time payment. All amounts are excluding VAT, AI and database consumption, external subscriptions and additional customization.

    Fixed costs of a modular web app at OptiCore Insights
    CompositionOne-off setupFixed monthly feeTotal for the first 12 monthsMonthly average in year 1Your price
    Starter packageTurnover reporting, stock and orders.€ 995€ 149€ 2.783€ 995 one-time + 12 × € 149€ 231,92Calculate this package →
    Purchasing and warehouseStarter package + purchasing and ordering + warehouse and logistics + WMS warehouse management.€ 2.695€ 319€ 6.523€ 2.695 one-time + 12 × € 319€ 543,58Calculate this package →
    Products and marketingStarter package + Product management and listings + Listing optimisation + Marketing and rankings.€ 2.095€ 249€ 5.083€ 2.095 one-time + 12 × € 249€ 423,58Calculate this package →
    All modulesStarter package + all eleven paid add-ons.€ 5.245€ 549€ 11.833€ 5.245 one-time + 12 × € 549€ 986,08Calculate this package →

    Example amounts for twelve months of use with these fixed rates; this is not a statement about a minimum contract duration. The package benefits shown are valid until December 31, 2027. View the prices and other services or calculate your own combination.

    What determines the costs of a web application?

    Functions and modules

    An overview of turnover and orders has a different scope than a workplace with purchasing advice, warehouse locations and publications. Choose what saves daily work. See what the modules do.

    Links and data

    Available APIs, item data and the quality of your existing data determine how much setup is required. A new connection or cleaning up old data can mean extra work. This is how we connect systems.

    Use and management

    The fixed monthly price and consumption are two separate parts. How much data you process and which AI functions you use determine the additional costs. Calculate database and AI usage.

    Modular or custom made

    Does an existing module fit your process? Then we can build on that. For a new business application with its own functions, we first determine the scope and provide a separate price indication. Discuss your application.

    View the application behind the price

    Our modules arise from the daily practice of our marketplace business. View the practical case of Smartlife Domotica and the demo with fictional data. OptiCore Insights then sets up the workplace based on your channels and working methods. Meet OptiCore Insights.

    Frequently asked questions about having a web app created

    How much does it cost to build a web app?

    An OptiCore Insights modular web app starts at €995 setup and €149 per month. The starter package includes sales reporting, inventory and orders. Add-ons cost extra. Returns processing and returns integrations are custom work outside these package prices. All amounts exclude VAT, AI and database usage. A completely new custom application requires a separate quote; module prices are not fixed development prices for it.

    What are the monthly costs of a web app?

    The starter package costs a fixed € 149 per month. This includes the use of the three basic modules, hosting, backups, monitoring and regular platform maintenance. Paid extensions increase the monthly amount. Database consumption, optional AI requests and costs from external suppliers are separate from this. View the scales and costs per module.

    How do I calculate the price of my web app?

    Check the extensions you need. The fixed price bar immediately shows the one-off setup and the monthly amount. Required predecessors count automatically, each part only once. Click on the price bar for the full price breakdown. Your selection will be sent to the contact form; You will only receive a quote after consultation.

    Why is a modular web app cheaper to start than completely customization?

    We start with existing modules and set them up for your processes and systems. This means that every screen does not have to be developed anew. This suits companies that want to connect their turnover, items, orders and stock. Does your process require new functions, a special working method or a new integration? We will then discuss the additional customization separately. A modular solution and a completely new software product have a different scope.

    What does an API connection with my webshop or marketplace cost?

    The setup of one existing standard connection is included, after checking your systems and access. The examples of bol, Amazon, web shops and other platforms do not guarantee that every link is immediately available. New API connections, data migration and additional design will receive a separate budget. The supplier may also apply costs or API limits. Read how we connect systems.

    What do inventory management, product management and marketing modules cost?

    Revenue reporting, inventory and orders are included in the starter package. Each add-on has its own monthly price and one-time setup, shown under “More info”. Marketing and ranking and listing optimisation require product management. Picking lists and shipping are part of WMS warehouse management. The calculator automatically includes required prerequisites. Product Image Studio is selected separately for product images. Any AI usage is charged separately from the fixed module price.

    Are hosting, maintenance, AI and database usage included?

    Hosting, database setup, backups, monitoring and regular platform maintenance are included in the starter package. Database use is a separate consumption item. You only pay for AI when you use AI functions; an ordinary forecast or control check is not an AI request. New development work and subscriptions with other suppliers are also not automatically included. See what's going on per module.

    Can I start small and add modules later?

    Yes. Start with the three basic modules included and then choose targeted extensions for, for example, purchasing, warehouse, product management or marketing. Determine in advance which data is available and which connections are required. In the calculator you can see what your chosen package costs; in the demo you can view the screens. You can request free login details before clicking through the demo.

    Returns processing and returns integrations are custom work and are excluded from these package prices.

    Our approach

    What you can expect from OptiCore.